Brau Union

In 2002, R&R Software implemented the FusionR SFA (mobile CRM) system for Brau Union Sörgyárak Rt. In 2004, R&R Software specialists added a data warehouse and business intelligence system based on Oracle Hyperion Essbase and Interactive Reporting.

The manufacturer was one of the first to recognize the possibilities of corporate mobility and the advantages of supporting the work of representatives with the SFA system:

  • Central management and control of the work of field representatives – On Trade Managers.
  • Checking the fulfillment of sales orders, reviewing order history.
  • Monitoring own and competing products and their display.
  • Immediate access to up-to-date customer information, support for customer relationship (CRM) activities.
  • The possibility of building a market, sales and marketing supporting information base can be individually defined with the help of questionnaires and their online processing.
  • Tight integration with the SAP enterprise management system.

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