Maresi Foodbroker Kft. was looking for a software vendor that already has iOS CRM SFA native application with the necessary functionality. R&R Software’s FusionR Sales App solution met SFA requirement, so Maresi Kft. requested an offer from R&R Software and in August 2021, ordered the iOS-compatible version of FusionR Sales App.
Maresi Kft. Is a regional distributor with a stable international background as a subsidiary of Maresi Austria GmbH, a member of the Austrian VIVATIS Holding. Maresi Foodbroker Kft.’s product range contains its own products – such as the naming brand, Maresi coffee milk – and distributor brands such as Iglo fish sticks and vegetables, Häagen-Dazs ice creams, Bertolli olive oils, Felix ketchup products, Canderel sweetener and other FMCG products. The company has been present on the market for 30 years, and in recent years its sales have exceeded 6 billion HUF.
According to Maresi Foodbroker Kft.’s requirements, the FusionR Sales App mobile application will perform functions as the management of customer information, the preparation of field representative’s tour plans, and the recording of travel information with the help of iOS mobile devices. It is possible to log business visits by time and location. The system is also suitable for surveys and data collection. Users can see segmented and periodically targeted tasks defined by sales managers in the system, whether they are regular or ad hoc activities. FusionR Sales App supports questionnaire-based custom surveys, order placement, and delivery. It is also possible to take photos and view customer history and information with the mobile devices. With the ability to integrate with external ERP systems, orders entered in the FusionR Sales App system are automatically and authorization-managed uploaded in the structure required by the external ERP system. FusionR Sales App works even when there is no internet connection. The application can synchronize the data generated during offline work on an encrypted channel when the Internet connection is available again.